Marketing Baja

Here's a photo of the Beach at Coronado Island one of my favorite spots in Loreto Bay National Marine Park. The shallows that stretch from this beach over to the mainland can hold rooster fish and I have done well along this reef before but have also found plenty of nets here as well. There always seems to be something around at least a few barracuda or giant needlefish.

In continuation of my last post, I wanted to connect the articles on the poor tourist season in Loreto and the continued promises of the vultures bent on turning every beach into yet another "luxury" development. Forgive, my rant but I was heart broken to hear that a few of the timeshare sales people have migrated north from Cabo San Lucas and infected Loreto.

Check out this Baja Nomands forum for some of the ongoing discussion regarding the Mission Hotel. This cool hotel on the water front has been sitting abandoned and thrashed since the mid-1990s. Its a great spot, with the exception of the all night parties on the malecon on weekends, and I've always thought it could be great once again.

I copied this picture from the Baja Nomad Forum taken by Don Alley earlier this month.

The slick La Mission webpage says "Grand Opening November 2008" - you can even make reservations for next week!

Here's what it looks like on the their webpage:

So now in quiet little Loreto we have:

• annoying timeshare sales on the streets and in restaurants
• the failed promises of the Loreto Bay development
• word of large exclusive developments planned at San Bruno
• the beach closed off at Ensanada Blanca
• more marketing talking about sustainability in a place with limited fresh water
• and much, much more - San Basillo? Agua Verde? Conception Bay?

And here's the link that set me off to finally begin writing about this subject:

JW Marriott First Residential Development Comes to Baja, Mexico

Does this sound like a recipe for success? Loreto is an anglers town. No matter how many slick artist's renderings and fancy web pages are produced you can't change the fact that its hard to get to, there is limited water, the cold north wind blows all winter long, and in the summer its stifling with desert heat and Sea of Cortez humidity.

More to come...